COOPERATION OR COOPETITION STRATEGY: WHAT IS THE BEST STRATEGY FACE TO COMPETITION’ INTENSITY AND STRATEGIC CAPABILITIES?
نویسندگان
چکیده
منابع مشابه
Coopetition Strategy
In management literature the hybrid behavior comprising competition and cooperation has been named coopetition. Whereas a number of authors (Brandenburger & Nalebuff, 1996; Lado, Boyd & Hanlon, 1997; Gnyawali & Madhavan, 2001) have recently emphasized the increasing importance of coopetition for today’s interfirm dynamics, scientific investigation on the issue of coopetition has not gone much f...
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ژورنال
عنوان ژورنال: International Review of Management and Marketing
سال: 2019
ISSN: 2146-4405
DOI: 10.32479/irmm.8408